Monday, November 5, 2007

Yellow Brands

I needed to have some preventive maintenance done on my car today, so I took it to one of two national chains in the neighborhood near my office. I went in and boldly asked for the 45-point inspection currently being advertised on television for $29.95. The service rep behind the counter looked at my blankly and said, "I don't know what you are talking about, but we don't offer that." It was 7:15 AM. I looked at him quizzically, and then said, "Darn it! It is the OTHER national auto chain with a yellow sign!" And then I realized, there are three national auto repair chains with logos that are dominated by the color yellow.

What's up with that?

(Work on the car cost $187. I'm hoping it will prevent something that costs $1,870 down the line.)

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